Fujairah's strategic & unique location, as the UAE's only Emirate on East Coast, plays a key role in its development. Under the leadership and vision of Sheikh Hamed Bin Mohammed Al Sharqi, the Ruler of Fujairah, the Emirates continues to grow. An amazing amalgamation of the traditional values of the East and modern technologies of the West, Fujairah offers a standard of living comparable to that of world's most developed nations. More than a quarter million people of various nationalities, including Emiratis, inhabit this Emirate of 1450 sq kms.